Case Studies

Etoile Restaurant

To energize and brand the existing fine dining restaurant and re-introduce it to the media and the public.
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Frolik Kitchen + Cocktails

To present the hotel with a new concept for a restaurant that would reinvigorate the hotel, while giving locals and travelers alike a truly unique place to eat, drink, and play.
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Hotel Shattuck Plaza

To successfully launch the renovated Hotel Shattuck Plaza and FIVE Restaurant to the public, generate awareness and covers through publicity and marketing as well as establish it as the jewel of downtown Berkeley.
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Kimpton Brand Launch

For over 20 years, Kimpton had quietly positioned itself as the originator of boutique hotels accompanied by popular chef-driven restaurants.
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MFHA GLBT Program

- Continue innovation by becoming the hospitality leader for the GLBT market.
- Tap into the GLBT community and gain guest loyalty without impacting other market segments in a negative way.
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SF Chefs. Food. Wine

Andrew Freeman & Co. was commissioned over a 2 ½ year period to strategize and plan a multi-day culinary and wine event for the Golden Gate Restaurant Association.
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Square 1682

To generate excitement and develop strategic marketing practices for the launch of a New American fine dining restaurant in Philadelphia.
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Wayfare Tavern

Celebrity chef Tyler Florence commissioned Andrew Freeman & Co. to assist in the opening of Wayfare Tavern and then support the restaurant through the first months after their opening.
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Windows on the World Case Study

Following the tragic 1992 terrorist attack on the World Trade Center, the legendary restaurant atop the north tower on the 101st floor closed due to severe damage. Four years later, after an extensive $20 million dollar renovation, the new Windows on the World was set to re-open.
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Zare at Fly Trap Case Study

Chef/Owner Hoss Zaré opened Zaré at Fly Trap in the historic Fly Trap space in downtown San Francisco. After 1½ years the initial opening buzz had faded and while popular, the restaurant wanted to increase cover counts and attract new guests.
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