Napa Valley’s Premier Food & Wine Festival
Flavor! Napa Valley is the premier Wine Country food and wine festival bringing in attendees from all over the globe. Produced by Visit Napa Valley, the official tourism marketing organization for The Napa Valley, the festival is five days and forty events of culinary indulgence all designed to shine a spotlight on the region. Guests delight in events ranging from local and celebrity chef demonstrations, to intimate winemaker workshops, a chef and winemaker golf tournament, Grand Tastings and other exclusive experiences. Net proceeds of the event benefited the Culinary Institute of America.
AF&Co. was brought on with the challenge of developing programming that would give the existing event more of a connection to the local community. With many events competing for industry and consumer attention, a strong local connection was critical. Our team developed the culinary programming and secured participation from over 200 world-renowned chefs, restaurants, and wineries. We exceeded the sponsorship goal of over $500,000 in cash, media, and trade sponsorships, and ran successful marketing and PR campaigns to sell over 3,500 tickets.