San Francisco’s Food & Wine Festival
The Golden Gate Restaurant Association (GGRA) is a non-profit trade association that promotes the interests of the restaurant industry in the San Francisco Bay Area. In 2009, the organization was looking for a way to shine a spotlight on San Francisco as an international culinary destination and San Francisco’s Food, Wine & Spirits Festival was born. Our team concepted the annual event, originally called SF Chefs, now known as Eat Drink SF. For six year AF&Co. developed the festival’s culinary programming and secured the participation of more 200 local and national chefs and restaurants. Additionally, each year we raised more than $2 million in cash and trade sponsorships and ran successful marketing and PR campaigns to sell-out the 7,500 ticket event. The festival achieved its initial goal and has become a rallying point for the city’s vibrant and diverse culinary community. In 2014, we were thrilled that the festival achieved long-term financial viability and the GGRA was able to bring the bulk of its production in-house. AF&Co. remains a creative consultant and avid supporter or the event.