Winning in Wine Country
Visitors to Northern California’s renowned wine country have many choices for hotels, restaurants and spa experiences. Standing out from the crowd is a significant challenge and requires a commitment to both the guest experience and an aggressive media strategy. AF&Co. was tasked with representing The Renaissance Lodge at Sonoma as a whole, as well as supporting Carneros Bistro and Bean & Bottle Café, which was conceived as a new lobby concept: living room meets lobby with a coffee shop that, by night, turns into a wine bar. Coordination of media visits for The Raindance Spa, which included curated itineraries for each journalist, resulted in national coverage from coveted publications Conde Nast Traveler and Travel & Leisure.
Alison McDermott, former Regional Public Relations Manager for Renaissance: “With minimal marketing dollars and a brand flag, AF&Co. embraced the brand and its pillars but gave it the AF&Co. special touch. The unknown spa was elevated in local, regional and national awareness and due to their efforts with our team, the spa achieve national recognition. Our public relations initiatives helped gain revenues and achieve our 101% RevPar for that year.”