The Big Chill!

December 19th, 2013

December NL

SF Chefs 2013

June 26th, 2013

SF Chefs 2013

SF Chefs Standard Copy

(Feel free to use any of the copy on to promote your involvement in the festival!)

SF Chefs 2013, San Francisco’s food, wine and spirits festival returns for its fifth year, July 28 – August 4! Mingle with the Bay Area’s finest chefs, bar stars, and wine experts in the epicenter of culinary inspiration – San Francisco!

The legendary Union Square will be transformed into a culinary wonderland and urban garden party. With classes, demonstrations, tastings, competitions, parties and the Food Arts Industry Series – there’s something for every palate! Preview dinners and demos begin in May.

Restaurant Marketing Toolkit

With the festival approaching, let your guests and fans know about your upcoming involvement in the festival – build your public profile and showcase what makes your restaurant’s concept and chef unique utilizing a few key marketing techniques. Share your involvement with SF Chefs to engage new and existing guests and utilize your database!


(Click on all links you wish to download and right click on image to download)

SF Chefs Logo:

Promotional Photos:
Grand Tasting Tent

Food Preparation




Marketing Materials:
SF Chefs Marketing Tips

Social Media:

Always link to:

Twitter: @SFChefs #SFChefs2013

Facebook: @SFChefs

Instagram: @SFChefs #SFChefs2013


Marketing Ideas:

Ideas for web, email newsletters, Facebook, Flickr, Twitter & YouTube:

  • Announce your chef’s involvement
  • Give your fans a sneak peek at what Chef will be serving and offer an incentive to stop by the table
  • Post a photo of Chef’s dish and tell them you’ll disclose the recipe at the tasting table. Anything to encourage your fans to visit your tasting table
  • Share the recipe of your chef’s dish
  • Post photos from last year along with a link to SF Chefs page that features the event your chef will be participating in- and encourage fans to buy tickets
  • Film a quick video to post on YouTube of your chef prepping his/her dish, shopping for ingredients at the farmer’s marker or working with another purveyor
  • Include SF Chefs in the events section of your website and link to
Please do not hesitate to contact us with any marketing assistance needed!

Maya Placido, Marketing Coordinator – | 415.781.5700


San Francisco Magazine’s Fallfest 2012 benefitting Meals on Wheels

September 1st, 2012

San Francisco magazine presents FallFest 2012, a celebration of the Bay Area’s best in food and wine. Leading restaurateurs, winemakers, mixologists, and epicurean artisans join together for an inspiring day of premier wine and food tasting, chef demonstrations, cocktail competitions, and panel discussions. It all takes place outdoors at Justin Herman Plaza, which is transformed for the day into a European-style marketplace, taking full advantage of the season’s gorgeous weather and the waterfront’s beautiful views. Come feast, drink and celebrate!

Tickets can be purchased here:

SF Street Food Festival 2012

August 15th, 2012

The 4th Annual San Francisco Street Food Festival is back!! It’s time to get your grub on and celebrate food and The Mission together! This Saturday, August 18th, more than 80 of the best food vendors have been hand-selected to serve you some of the best food San Francisco has to offer. There will be plenty of food and music on the streets to celebrate the tastes and talents of the city! The event is free but donations are encouraged! All festival proceeds benefit La Cocina’s business incubator program!

When? Saturday, August 18th, 11 a.m until 7 p.m
Where? The Mission District: on Folsom St. from 20th to 26th, 21st and 25th from Treat St. to Shotwell St., as well as the Cesar Chavez Elementary School parking lot, Parque de los Ninos Unidos and Jose Coronada Playground.

Trust us, come with an empty stomach!

Check out the website for information on some of the best vendors that will be there waiting for you!

Sunday Bloody Sunday at Scala’s Bistro

August 10th, 2012

It’s that time of year again! Scala’s Bistro is hosting its 2nd Annual Bloody Mary Contest on Sunday, August 26 from 12 pm- 3 pm. Eight fantastic bartenders who have a unique Bloody Mary Recipe have entered in the competition! includes tastes of all of the different Bloody Mary’s. This contest will celebrate the Scala’s brunch menu as well, and nibbles of favorites from the menu will be passed out to guests. Also enjoy passed mimosas to make sure everyone has a drink in hand between Bloody Marys!

As a bonus- Part of the proceeds go to CUESA!

Tickets are now officially available for purchase at – Get yours today!

Monterey Plaza Hotel & Spa Mother’s Day Menu

May 3rd, 2012

Our Cold Buffet
Oysters and Clams on the Half Shell
Wild Caught Shrimp, Peel “N” Eat, Cocktail Sauce and Lemon
California Cheeses with Candied Nuts, Spring Fruits, Crackers and Bread Sticks
Artichoke and Crab Dip Bar with Garlic Chips and Grilled Vegetables
Organic Baby Greens with Sherry Vinaigrette
Grilled Vegetable Salad with Smoked Scallops, Roasted Onions, Bell Peppers and Garlic Mustard Vinaigrette
Smoked Salmon, Mini Bagels, Cream Cheese, Capers and Onions
California Sushi Rolls and made-to-order Sustainable Sushi, Wasabi, Soy Sauce and Ginger
Roasted Brussels Sprouts, Canolli Beans, Feta Cheese and Olive Oil
Nicoise Salad with Green Beans, Fingerling Potatoes
Caesar Salad with Sourdough Croutons, Shaved Parmesan and Garlic Dressing
Wild Rice Salad with Dry Fruits and Smoked Chicken
Roasted Beet Salad with Goat Cheese and Arugula
Fresh Fruit Platters with Mango, Melons, Strawberries, Raspberries, Pineapple and Papaya

The Carving Station
Roasted Prime Rib, Horseradish Jus
Pineapple and Brown Sugar Glazed Ham with
Dry Fruit Chutney
Roast Leg of Lamb, Minted Apple Glaze

Pasta Station
Cavatelli Pasta with Oven Roasted Tomatoes,
Kalamata Olives, Olive Oil, Garlic and White Wine
Your choice of Chicken or Shrimp

Eggs and Breakfast Station
Omelets Made-to-Order — Choice of Fillings:
Asparagus, Portabello Mushrooms,Assorted Cheeses, Avocado, Bay Shrimp, Ham, Crab and Spinach
Eggs Benedict with Canadian Bacon
Waffles & Pancakes Made-to-Order with Whipped Cream, Maple Syrup and Berries
Scrambled Eggs
Sugar-Cured Bacon, Chicken Apple Sausage
Roasted Potatoes with Peppers and Onions

The Dessert Station
Petite Breakfast Pastries: Muffins, Danish and Croissants
Pastry Chef’s Selection of Chocolates, Petit Fours, Cakes and Pastries
Coffee, Decaf and Tea

Adults $50 |Children (Ages 6-11) $23
Age 5 and under Free
Complimentary Valet Parking

Mom’s the Word All Week Long – Check out all the Mother’s Day Celebrations!

April 30th, 2012

Brunch’in Good Times…

Aurea | San Francisco, CA – Enjoy an a la carte brunch at Aurea at the Stanford Court Hotel on Mother’s Day to celebrate our favorite ladies! From 11AM to 2PM harpist Bertina Mitchell will be performing while kids have the opportunity to create “Pancakes for Mom” at a pancake making bar with chocolate chips, nuts, fresh berries and much more! Mother’s will also receive a complimentary bellini in their honor. Also available is Aurea’s housemade infused Bloody Mary and Barrel Aged Manhattan and Negroni. Make sure not to miss out. Call (415) 989-3500 to make reservations.

Baker & Banker | San Francisco, CA - Treat your mom to a decadent brunch, or a memorable dinner at Baker & Banker. All moms coming for dinner on Mother’s Day will receive a personal bag of brown sugar body polish from resident mom, Lori Baker. Making your own feast? Pick up all your favorite pastries, cakes and breads at the Bakery – and be sure to get our special cupcakes just for mom, and minis for the kids!

Carneros Bistro & Wine Bar | Sonoma, CA – Carneros Bistro & Wine Bar welcomes everyone to Sonoma for a special Mother’s Day celebration. From 10:30AM to 2:00PM, guests can enjoy a delicious brunch buffet filled with a variety of options. Adults can dine for $55 and children, 12 and under are $23. Click here for the full menu.

FIVE Restaurant | Berkeley, CA - Treat mom to a lavish brunch at the downtown Berkeley hotspot, FIVE. From 10AM to 2PM, guests can enjoy bottomless mimosas, juice, coffee, sodas and iced tea, along with delicious items from the buffet featuring dozens of sweet and savory items. Every mother who comes into FIVE for Mother’s Day will receive a delicious mini-pound cake with a personalized note from Executive Chef Banks White and the FIVE team, as well as the chance to win a delicious dinner for two, or a romantic hotel package. To view the whole menu, click here. $65 per person. Children between the ages 6 to 12 are $25, children under 5 are free. A service gratuity of 18% will be added.

Harry Denton’s Starlight Room | San Francisco, CASoak up the views from the 21st floor of the Sir Francis Drake Hotel at a lavish brunch supporting the Hamilton House. It is the perfect way to celebrate the that special woman in your life in a truly unique setting.

Maverick | San Francisco, CA – This Mother’s Day, join Maverick from 10AM – 3PM for an incredible brunch! Enjoy an array of dishes and cocktails from their Modern Regional American kitchen. Check out all the menu here.

Monterey Plaza Hotel & Spa | Monterey, CA – Celebrate the extraordinary woman in your life at an ocean-view Mother’s Day Buffet on May 13, 2012 from 10AM – 3PM, $50  per person, $23 Children (Ages 6-11). Check out all of the delicious details here and be sure to make those reservations by calling 831.646.1700 to secure your spot today!

New Delhi Restaurant | San Francisco, CAInvite your mother into New Delhi Restaurant on Mother’s Day and her meal is on the house! (This offer is only valid on Sunday, May 13th for parties with a minimum of 4 people and only 1 mother per group of 4 may eat for free.) Open for dinner 5:30PM – 10PM. Reservations recommended.

Picán | Berkeley, CA – Celebrate the most important woman in your life at the Magnolias and Moms event at Pican, with spectacular Southern food and a great time. Wear your best Sunday hat! Three seatings at 10:30AM-1PM, 2PM to 5PM and 6PM-closing. The brunch menu is $45 for adults and $20 for children. The dinner menu is $55 for adults and $25 for children. See full menu here.

The Restaurant at Wente Vineyards | Livermore, CA – Wente Vineyards is hosting an incredible celebratory Mother’s Day at their property. The Restaurant at Wente Vineyards will be offering a beautiful Mother’s Day brunch with a menu featuring fresh ingredients sourced directly from the on-site garden. Additionally, they will have a special Chocolate Dipped Strawberry and Brut tasting (for only $5 at their Vineyard Tasting Room).  The property will also host a Spa Sunday from 12pm-3pm for only $20 at their Estate Tasting Room. The day includes a 15-minute massage, Lancôme make-up refresh, light snack, and a glass of Wente Vineyards Sparkling Wine.

Shak’in Good Times…

cityhouse at Parc 55 | San Francisco, CA | Mommy Dearest
Enjoy Mother’s Day weekend at the beautiful Parc 55 hotel, located in Union Square’s bustling shopping district. Guests can enjoy a decadent Sunday brunch and a Mother’s Day cocktail.

1 ¼ oz Frangelico
1 ¼ oz pomegranate liqueur

Stir and pour over ice in a rocks glass.

Grand Cafe | San Francisco, CA | MOM-osa
Celebrate with us at a truly grand buffet for $55, make reservations at

1 oz Frangelico
1 oz passion fruit juice

Champagne or sparkling wine top

Combine Frangelico liqueur and passion fruit juice in a shaker, add ice and pour into a champagne flute. Top with sparkling wine or champagne (as another option to straight juice, you can use “Cascal” which is a great tropical fermented soda available at Wholefoods nationwide).

Level III at the JW Marriott | San Francisco, CA | Mama’s Little Helper
Celebrate your Mom at Level III in the JW Marriott San Francisco Union Square with a $39 prix fixe brunch.  In addition, Level III will be toasting Mom’s with a  “Mama’s Little Helper” cocktail. YUM!

1 oz X-Rated Fusion Liqueur

1 oz Grapefruit Juice

Top with Champagne, serve in a flute


All that Sparkles! Where to Pop the Bubbles this NYE!

December 16th, 2011

Aurea (San Francisco, CA) | To close out 2011 and ring in the New Year, Aurea will offer a sumptuous prix fixe six-course dinner menu for $85 from 5pm to 10pm on New Year’s Eve, as well as a live performance from the rock band, No Vacancy in the lounge. After the ball drops, guests have the option of moving to the lounge for an “afterglow” event to enjoy music and some irresistible nibbles.

On the first day of the New Year, Aurea will kick off with a celebratory a-la-carte brunch featuring a “Make Your Own Bloody Mary” station, freshly-popped popcorn and feel-good comfort food dishes like their renowned Lemon Soufflé Pancake and Spicy Salmon Hash.  To book, click here 

Carneros Bistro & Wine Bar (Sonoma, CA) | NYE Dinner will be offered in Carneros during normal business hours.  5:30-10:00 PM.  They will be offering a 5 course prix fixe menu for $95.00 per person.  They will also be offering a limited dinner menu a la carte.  This menu will be a shortened version of our current dinner menu.  Reservations are highly recommended.

They will have a live band playing in the Gallery from 9:00 PM-1:00 AM to bring in the new year.  Rhonda Bennin (pronounced Beneen) will be playing in a quartet.  Her style of music is a blend of Jazz, Blues and Rock.  It should be a fun and lively show. 

eVe (Berkeley, CA) | For $80 a person, eVe will be featuring a five course prix fixe menu for the evening.  The menu available will be:

  • Champagne
  • Amuse – Octopus, Uni, Coconut, Lemongrass, Kaffir Lime
  • First Course - Egg Yolk Ravioli, Celery Root, Black Truffle, Goat Ricotta
  • Second Course – Monkfish, Squid Ink, Leeks, Meyer Lemon
  • Main Course – Duck, Salsify, Honey, Turnips, Sunchokes
  • Dessert – Chocolate, Olive Oil, Green Olives, Tamarind

E&O Trading Co. (San Francisco, CA) The restaurant will be open as usual but will be adding a few delicious a la carte menu items including:

  • Wood fired oysters with thai spiced butter
  • Spicy curry cellophane noodles with Dungeness crab
  • Braised hot and sour pork belly
  • Warm chocolate cake with gooey salted caramel center, black and white ice cream

FIVE (Berkeley, CA)| FIVE is serving a deluxe five course menu, along with a complimentary champagne toast in the historic Hotel Shattuck Plaza to ring in 2012. Choose your dish for each course’s offering. See the abbreviated $65 menu below and the full version with descriptions here .

  • 1st Course – Marin Myagi Oysters or Roasted Beetroot
  • 2nd Course – Pork Belly Confit or Dayboat Scallop
  • 3rd Course – “Naked” Ravioli or Creamy Lobster Risotto
  • 4th Course – Whole Wheat Papardelle or Grilled New York Steak or Halibut
  • 5th Course – Brown Butter Financier | Meyer Lemon Trifle

Grand Cafe  (San Francisco, CA) | Want to dress to impress? Blow your date away? Eat like a King? Your wish is Grand Cafe’s command- Come celebrate with the Grand Cafe on NYE! ONLY $65 dollars! Tasting Menu with wine pairings, $99. With their divine first and second course choices, you can’t go wrong selecting your last indulgence of 2011! Their exceptional champagne “float” will really make you jump into the New Year on the right foot.

Harry Denton’s Starlight Room (San Francisco, CA) | Dress to impress, get your party shoes on and head over to Harry Denton’s Starlight Room as we kick off the New Year in style! If you have yet to experience a New Year’s on the 21st floor, make those reservations fast, because the best seats in the house are filling up! For only $200, join us for the Grand Buffet Menu served from 8pm to 9:45pm, then stay the whole night, or for just $100 join us for dancing with tunes from Fred Ross at 10pm. Either way, you’re going to have an unforgettable evening!

Jasper’s Corner Tap & Kitchen  (San Francisco, CA) | New Year’s Eve doesn’t have to translate to “breaking the bank” each year. Come on over to Jasper’s Corner Tap& Kitchen and we’ll hook you up with $5 Velvet 75’s and $5 Champagne Cocktails! For those of you with the late-night munchies…specials from the kitchen will be available to satisfy your midnight palate until 1 am. Join us for a causal neighborhood evening. No cover, no minimums, no five-course meals, just delicious food, mind-blowing cocktails and lively company to ring in 2012. Although the rumor is you will have to wear a party hat!

Lafitte (San Francisco, CA) | Russell Jackson is offering a decadent five-course menu priced at $99 per person for New Year’s Eve (please see attached).  He will also be open for cocktails and nibbles from 3-8pm, serving a happy hour for guests looking to pre-drink and snack before going out on the town.  The night will include an Absinthe and Champagne flight for guests to enjoy.

On New Year’s Day, Russell will be serving a hangover a la cart menu as well as a Bloody Mary Bar.  The menu includes the perfect hangover food such as:

Hangover Menu – New Year’s Day

  • Menudo
  • Bacon Stew
  • Duck Stew
  • Beef Stew
  • Pot au Feu
  • Grande Aioli/ Seafood Platter- Grand Aioli: Crab, Shrimp, Mussels, Clams, Oysters, Potatoes, Root Vegetables, Poached Eggs
  • Kobe Butter Burger on Brioche Roll
  • with Foie Gras, Duck Egg and Bacon Chile..
  • Elvis Lives
  • Parsnip-Celery Root Quiche

Level III (San Francisco, CA) | Chef Ben Mattman will be preparing a three course prix fixe menu for $55 and $75 with wine pairings.  The guest has the option for an appetizer of Ahi Tuna Poke or Endive and Fuji Apple Salad or Thai Spiced Dungeness Crab Bisque. For the main course, guests are offered either a Roast Local Lamb Rack, Grilled Filet Minon, Pan Seared King Salmon, or Butternut Squash Ravioli.  For the final course guests may choose from a dessert sampler or California Artisan Cheese selection.

Postrio (San Francisco, CA) | Postrio is hosting a night like no other in San Francisco – an all-inclusive dinner AND party that will keep you celebrating until the ball drops at midnight – for only $99 a person! In addition to a luxurious five course dinner, enjoy a live DJ, champagne  toasts, SVEDKA cocktails and special surprises all evening. Here’s the menu:

Salad (choice of)

Prosciutto & Apple | arugula, balsamic glaze, smoked almonds

Smoked Salmon | potato cake, pickled onion, cucumber, capers, crème fraîche

First Course

Mushroom Soup | sunchokes, hazelnuts, chervil

Entrée (choice of)

Salmon | maitake mushroom, bacon vin, spinach puree, corn

NY Strip Loin | squash, pimenton potato, trumpet mushroom, chimichurri

Lamb Sirloin | panisse, eggplant, asparagus, rye jus

Ratatouille Tart | squash, tomato, goat cheese, spinach, onion, basil

Dessert | Chocolate Grand Marnier Cake

Perbacco (San Francisco, CA) | Enjoy the traditional Perbacco menu as it  is open for business as usual.

Étoile: Pink Party

October 2nd, 2011

Domaine Chandon, American Sparkling pioneer, hosts its sixth annual Breast Cancer Awareness benefit known as ‘Pink Party’ on October 13, 2011.

This year’s highly anticipated event is held in partnership with the National Breast Cancer Foundation as part of a nationwide initiative with Chandon to rally for early detection among young women. NBCF identified Whitney Port as a spokesperson in the spring of this year and the Chandon benefit marks the first major public appearance Port will be making on behalf of the organization. The event, which includes reception, silent auction and a Whitney Eve fashion presentation, will be held at Domaine Chandon winery from 5:30-8:30pm and feature hors d’oeuvres byMichelin star rated Chef Perry Hoffman of Chandon’s étoile Restaurant.A portion of the proceeds from ticket sales benefit NBCF and can be purchased for $100 at

Level III: Cabernet Sauvignon Celebration

September 30th, 2011

Level III at JW Mariott San Franciso, Union Square’s October Cabernet Sauvignon Celebration

Throughout the entire month of October, Level III at the JW Marriott San Francisco Union Square will be celebrating Cabernet Sauvignon and pouring select glasses of Cabernet Sauvignon for a discount, as well as hosting a tasting on the last Wednesday of the month – October 26.