Restaurant & Hospitality Consultants

Let’s Eat This Town!

Hello All —

The next six weeks are going to be so exciting I almost can’t contain myself.  I actually doing a little jig as I write this. It’s time for Eat Drink SF, the Street Food Festival, Outside Lands, three amazing restaurant openings (and that’s just the three we are working on), big birthday celebrations, a wedding and one other little big deal event – my episode of the Million Dollar Listing SF –the hit reality show on Bravo!

I am telling you I haven’t been this excited about a month since June of 1980 when I had my senior prom, I graduated from High School, my friends and I got the coolest beach house on the Jersey Shore and I went all the way. (I know what you are thinking – I think my girlfriend Terri was thinking the same thing that night.)

There are also a few major milestones for some very wonderful friends in my life this month.  The legendary Joyce Goldstein (my friend, mentor and Jewish mom) turns 80.  I am so blessed to know this amazing woman and chef.  Another very special friend Umberto Gibin has a big birthday (he’s going to kill me for telling you) and we wish this classy guy a wonderful celebration too.

The lovely Sasha Bernstein is tying the knot to her gorgeous fiancé Nate this weekend.  I am so lucky to attend as I love, love this lady so much.  Warning – I cry profusely at weddings and fantasize regularly about my big fat Jewish wedding.  (Am I getting to old for that?). Sasha was an extremely devoted employee here at AF&Co. and to watch what she has done with her life and now this – well, it’s about all I can handle.  Congratulations Sasha and Nate.

Okay – read on and get your spanx ready.  We are going to eat this town.  See you on Bravo –August 5th at 10pm.  I haven’t seen the episode so hopefully you will all be talking to me the next morning – keep in mind it’s reality TV.

Apply more sunblock –


P.S. If you love food as much as us, take a minute and rate you favorite Bay Area restaurants in the Zagat review.  Vote by August 25 and wine dining credit, a Zagat Guide and more. Vote here.

You can find the full July newsletter here

  • fresh approach.

    Bold results

  • 415.781.5700 tel

    415.781.5800 fax

    General Inquiries



    1212 Market Street

    Suite 330

    San Francisco, CA 94102

  • Get on the A-list: