Chef Tony Mantuano Reimagines an Icon: Spiaggia

Not many restaurants can claim icon status, but the Michelin-starred Spiaggia fits the bill.  Chef Tony Mantuano changed the way Americans viewed Italian food and helped to develop a deeper understanding of Italian cuisine and ingredients.  As the restaurant prepared to celebrate it’s 30th anniversary, a multi-million dollar renovation was planned.  In addition to the physical remodel, Spiaggia would define that new guest experience for a new generation of diners.  We carefully developed a communications strategy around the project, defining it not as bringing something old up to date, but rather reimagining Spiaggia for today.  A new lounge and cocktail program was added, the menu became a la carte and the jacket requirement was left behind.  Spiaggia re-opened to incredible reviews from both the media and the public, including a raving 4-star review from the Chicago Sun Times.

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  • 1212 Market Street

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    San Francisco, CA 94102

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