Chef Tyler Florence’s First San Francisco Restaurant
When Food Network superstar Chef Tyler Florence decided to open his first San Francisco restaurant, he came to AF&Co. for local support in reaching local diners. We created a launch plan that capitalized on Chef Florence’s talents and celebrity status and engaged San Francisco influencers and industry. We managed all publicity for the restaurant, as well as planned the opening events, including test meals, media dinners and an opening party filled with the “who’s who” of San Francisco. Wayfare Tavern continues to be a popular dining destination and has received accolades from Bon Appétit, Food & Wine and the San Francisco Chronicle.