CITIZEN, Beverly Hills

Sometimes it’s all about getting the right concept in the right location.  AF&Co. was approached by the owners of Spaghettini and the Dave Koz Lounge, located in Beverly Hills, to help the team understand why the concept that was so successful in Seal Beach was underperforming in Beverly Hills.  AF&Co. conducted a review of the operations, the guest experience and carefully reviewed the competitive offerings and determined that the current design, space layout and market demands did not lend themselves to the “supper club” concept, despite the popularity of Chef Scott Howard’s menu.   The team set to work to build an entirely new concept that would appeal to Beverly Hill’s locals as well as destination diners in LA.  We imagined a social restaurant and lounge, one that would support Chef Scott Howard’s vision of a menu that would allow guests to craft their own experience.  We assisted the team with selecting a restaurant designer for a completely new look for the space and managed a graphic designer to create a stunning look for the new branding and collateral.  We identified a top bartender to create a creative beverage program that would complement the new concept, menu and space. We also provided naming and operational consulting in addition to launch marketing and PR strategy.  The end result: a restaurant that has received accolades from Eater, Zagat, Urban Daddy, Tasting Table, CBS LA, Thrillist and more

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  • 1212 Market Street

    Suite 330

    San Francisco, CA 94102

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