INTRODUCING SALLY THE SALAD ROBOT

CHOWBOTICS (National)

CHOWBOTICS (National)

When Deepak Sekar, Ph.D., an inventor with more than 100 issued patents came to af&co., his startup robotics company had just received $5 million of Series A funding. He needed a creative firm that could help him position his company at the intersection of technology and food. Sally the Salad Robot was ready for her market debut, but the company’s identity had not yet been fully defined. The challenge? Overcome perceptions about freshness, and highlight Sally’s ability to create over 1,000 different salad options, on demand and with precise calorie counts. We renamed the company, developed the logo and verbal identity for both Chowbotics and Sally, and defined the strategy for both brands to help them stand out in an emerging foodservice category.

Services

  • Concept Development Naming
  • Visual & Verbal Branding
  • Graphic & Web Design
  • Marketing
  • Public Relations
  • fresh approach.

    Bold results

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    415.781.5800 fax

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  • 1212 Market Street

    Suite 330

    San Francisco, CA 94102

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