AFANDCO ACCESSIBILITY STATEMENT

AFANDCO is committed to facilitating the accessibility and usability of its website, https://www.afandco.com/, for everyone. AFANDCO aims to comply with all applicable standards, including the World Wide Web Consortium's Web Content Accessibility Guidelines 2.0 up to Level AA (WCAG 2.0 AA). AFANDCO is proud of the efforts that we have completed and that are in-progress to ensure that our website is accessible to everyone.

If you experience any difficulty in accessing any part of this website, please feel free to call us at 415.781.5700 or email us at info@afandco.com and we will work with you to provide the information or service you seek through an alternate communication method that is accessible for you consistent with applicable law (for example, through telephone support).

THE BUCKET LIFE

RUSTY BUCKET (24 Locations)

RUSTY BUCKET (24 Locations)

Casual dining is highly competitive and the ability to stand out in a crowd is key to success. Our team was tasked with addressing the growing pains for this rapidly expanding brand. We conducted guest and team member roundtables to develop a qualitative understanding of the brand’s resonance. The research suggested that the “multi-location casual dining category” is awash in similarities, with many restaurants espousing the same claims regarding value, speed and comfort. The experience was also being miscategorized as a “sports bar,” when in fact it is a “grown up place to bring the kids.” To help Rusty Bucket break out in the category, af&co. identified key differentiators, new brand pillars and an evolved brand story which were then tested quantitatively with an outside research partner. The results: Rusty Bucket is resonating better than ever with its known following and brand awareness nationally is rising. Plans for expansion continue on the heels of a successful introduction of brunch items, new happy hour and an updated menu.

Services

  • Concept Strategy
  • Qualitative Research
  • Guest Experience Evaluation
  • Quantitative Research Management
  • Verbal Identity
  • fresh approach.

    Bold results.

  • Let's Do Business
  • foot_logo

    1160 Mission Street

    Suite 2211

    San Francisco, CA 94103

  • Our Brand Strategy & Creative Services Partner
    Carbonate logo
  • Get on the A-list: