WE’RE NOT IN KANSAS ANYMORE
The title of the 2020 trends report, We’re Not in Kansas Anymore, reflects the acknowledgement that the hospitality industry has undergone major fundamental shifts, and now new rules apply. The greatest challenge facing the industry is that the tried and true isn’t gaining traction in the same way and operators must find new ways to reach and engage with guests in a constantly changing world.
In answer to these challenges, the report highlights the hottest food & beverage trends, food cities, and hotel and design trends, as well as creative ways hospitality marketers are adapting.
In its twelfth edition, af&co.’s trends report has become an industry standard in anticipating market demand and consumer feedback. Compiled from extensive year-long research, the report is intended to serve as a guide to help operators prepare for the coming year.