Alyssa is passionate about creating authentic, impactful content that resonates with audiences. Born and raised in Sonoma County, she’s built her career working with wine and CPG brands—developing strategies that spark engagement and drive results. With a B.A. in Strategic and Corporate Communication from Chapman University, she brings a strong foundation in storytelling, digital strategy, and brand building.

Alyssa thrives where creativity, collaboration, and analytics meet. From influencer partnerships to multi-channel campaigns, she brings a thoughtful, results-driven approach to everything she touches—always focused on meaningful connection and performance across paid and organic channels.

Outside of work, you can find her exploring new tasting rooms in wine country, searching for the best matcha in the Bay Area, or capturing everyday magic through photography. She loves spontaneous weekend getaways, spending time with her rescue dog, and discovering local gems with friends. All of this inspiration finds its way into her work, where she brings fresh ideas, creativity, and heart to every campaign.