AFANDCO is committed to facilitating the accessibility and usability of its website,, for everyone. AFANDCO aims to comply with all applicable standards, including the World Wide Web Consortium's Web Content Accessibility Guidelines 2.0 up to Level AA (WCAG 2.0 AA). AFANDCO is proud of the efforts that we have completed and that are in-progress to ensure that our website is accessible to everyone.

If you experience any difficulty in accessing any part of this website, please feel free to call us at 415.781.5700 or email us at and we will work with you to provide the information or service you seek through an alternate communication method that is accessible for you consistent with applicable law (for example, through telephone support).

Through the Looking Glass:

Finding Your Way in a New Era of Hospitality

2022 Trends Report

Now in its fourteenth edition, our annual hospitality trends report produced by af&co. and Carbonate has become an anticipated industry resource. The report is intended to serve as a guide to help the hospitality industry prepare for the coming year.

This year’s theme reflects the topsy-turvy nature of the last two years, with the ground constantly shifting beneath our feet, and the need to chart a novel path forward in this strange new world.

Join us as we go down the rabbit hole, exploring the food, beverage, hotel, sustainability, marketing, and design trends that will shape the year to come…

Get the Report

Download the Report
Watch Recorded Presentation
jamesBeard and the lee initiative logos

Our Charitable Partners

We’re excited to share that in conjunction with this year’s report, af&co. and Carbonate will be raising funds for two incredible charitable organizations that support hospitality professionals, and specifically, women in the industry: The LEE Initiative’s Women Culinary and Spirits Program and the James Beard Foundation’s Women’s Entrepreneurial Leadership Program. af&co. and Carbonate have committed to matching up to $5,000 per charity, which means a possible $10,000 donation to each organization.

Contributions can be made directly to either organization through the custom links* here:
The LEE Initiative
James Beard Foundation
**Please select "af&co./Carbonate Donation Match" as your campaign.

  • fresh approach.

    Bold results

  • Let's Do Business
  • 1160 Mission Street

    Suite 2211

    San Francisco, CA 94103

  • Our Brand Strategy & Creative Services Partner
    Carbonate logo
  • Get on the A-list: