af&co., based in the heart of San Francisco, is a full-service integrated communications agency with a passion for the hospitality industry. Our West Coast based clients include restaurants, hotels, food and beverage brands and special events. We specialize in media relations, influencer relations, marketing, social media and launch strategy, as well as concept development and operational consulting. Our goals are to provide personalized and expert guidance, build brand awareness, and generate results for our clients. We work hard and we love what we do. Our approach for each client is fresh, direct, creative and stylish. We inspire people to love our clients as much as we do! To better support our clients needs his is a hybrid position that requires residency in the San Francisco Bay Area. For more information, please see our website at www.afandco.com.

af&co.’s Summer Internship is a 10-week unpaid program beginning June 6, 2022, with a potential to extend into the fall. This is an immersive internship that provides real-world experience for students who are interested in the hospitality industry. Interns are part of the cloth that makes af&co. one of the top PR & Marketing agencies in the Bay Area. Our goals are to provide personalized and expert guidance, build brand awareness, and generate results for our clients. During your time at af&co, you will have the opportunity to collaborate with our team and clients to achieve those results. This is a part-time position, up to 25 hours per week. San Francisco/Bay Area residence is a requirement for this position.

af&co. will be adopting a hybrid model of working in an office 1 day/ week. Intern must be available to go into the office on Monday’s.

Job Title: PR & Marketing Summer Intern
Department: Marketing / Public Relations
Reporting To: Account Manager(s) / Intern Manager
Pay and Hours: College credit, 20 hrs/week
Start Date: June 6, 2022
End Date: August 19, 2022

Requirements for position:

• Current college or graduate student
• Detail-oriented, creative, empathetic, resourceful, an excellent communicator
• Keen interest in and passion for food & beverage, restaurants, travel, hospitality
• Excellent written and communication skills
• Willingness to learn, grow and be part of the af&co. team
• Natural team player with strong social skills
• Independent and responsible – ability to manage deadlines and prioritize assignments
• Familiarity with the Bay Area food scene and media (preferred)

Duties & Responsibilities:

• Supports account managers with day-to-day account activities including but not limited to:
  • Demonstrating sincere interest in the clients’ products
  • Assist in preparing regular client meeting agendas, monthly activity reports, and coverage books
  • Scheduling, attending and participating in client meetings and events
  • Takes meeting notes and shares approved recap with the client team
  • Liaises with vendors, graphic designers and other strategic partners on behalf of client
  • Proactively supports timelines and action steps to drive successful program development
  • Performs background and industry research
  • Communicates in a clear and compelling manner in written, oral and presentation forms
  • Assists in the creation of creative marketing campaigns and initiatives (including coordination of supporting collateral, presentations, invitations, etc.)
  • Supports development and posting of social media content using Sprout Social
    • Utilizes tools such as canva for graphic creation
  • Begins to develop strong relationships with local social media influencers for potential partnerships
  • Stays up to date with social media news, F&B publications, and trends and shares knowledge and opportunities with the team
  • Dedicates efforts towards committing local journalists and writer’s contact information to memory
  • Manages round-ups for upcoming holidays and Bay Area events

Application process:

Interested? We’d love to know why. Send us a copy of your resume and a brief cover letter stating why you think you’d be a great fit for the role to: rose@afandco.com. Please include your schedule availability beginning June 6, 2022.

af&co., based in the heart of San Francisco, is a full-service integrated communications agency with a passion for the hospitality industry. Our clients include restaurants, hotels, food and beverage brands and special events throughout the West Coast. We specialize in media relations, influencer relations, marketing, social media and launch strategy, as well as concept development and operational consulting. Our goals are to provide personalized and expert guidance, build brand awareness, and generate results for our clients. Our approach for each client is fresh, direct, creative and stylish. We inspire people to love our clients as much as we do! For more information, please see our website at www.afandco.com.

The Account Manager, Marketing & Social Media position requires three to four years of experience, with strong social media management and digital content experience, complemented by sharp communication and leadership skills. The ideal candidate is a self-starter with an eagerness to demonstrate their creativity and strategic thinking. Account Managers are responsible for executing account deliverables whilst maintaining client satisfaction. A passion for food, restaurants and the hospitality industry, as well as a desire to learn more about marketing, social media and brand strategy, are keys to success in this role.

Please note: To better support our clients needs this is a hybrid position that requires residency in the San Francisco Bay Area. The af&co. team primarily works remotely, going into our BART-accessible office downtown San Francisco one day a week. We occasionally support our clients in-person for key events and/or activations.

af&co. Fundamentals

We are looking for someone who:

• Is detail-oriented, creative, empathetic, resourceful, tenacious, strategic, an assertive goal-setter and excellent communicator
• Possesses a keen interest in and passion for food, restaurants, cocktails, travel, and the hospitality arts and culture in general
• Has an understanding and experience with digital/social media platforms and content development (and loves to work in the space)
• Has excellent writing skills, which can be applied creatively and effectively to anything, including an Instagram post, a case study or client newsletter
• Is a natural networker and team player with strong social skills who can juggle multiple projects with finesse
• Is a born story-teller with strong persuasion skills
• Serves as a knowledgeable mentor to junior colleagues
• Fosters a fun, friendly, open, drama-free and efficient work environment
• Brings strategic rigor and a high quality of work to every account or project
• Displays friendliness, courtesy and attentiveness to client needs
• Is highly productive and efficient in time management
• Is adaptable and responds quickly to internal and external communication
• Expertly uses Microsoft Office and Google Calendar, Docs, Sheets and Slides

Responsibilities

A successful Account Manager, Marketing & Social Media candidate will be able to do the following for up to seven
clients:

• Manage proactive and reactive communication with each client in a timely manner, ensuring their needs and deadlines are met and tasks are assigned to internal team members
• Collaborate with account teams on the planning and execution of client events and activations
• Directly manage client social media profiles, including, but not limited to, Facebook, Twitter, Instagram, TikTok, Pinterest, and LinkedIn – includes content creation, from captions to original photography
• Create and manage social media ad campaigns through Facebook Business Manager
• Build out monthly content calendars
• Post social media content using Sprout Social and native platforms where needed
• Engage in influencer outreach and manage influencer campaigns from start to finish
• When relevant, manage website build-outs with web developer/designer vendors, including writing site-maps, website copy, creating and managing timelines and deadlines, etc
• Oversee and manage professional photo and video shoots by identifying and coordinating with local photographers/videographers, creating shot lists, timelines, and reviewing/editing final images
• Assist in overall digital brand strategy and messaging for all clients
• Work closely with account directors to determine and track account KPIs
• Create quarterly activity reports and present KPIs
• Measure campaign ROI and utilizes data to make informed strategic or tactical recommendations
• Develop a social media playbook in collaboration with account directors that outlines content look-and-feel and overall social media strategy, taking into account current social media trends

Benefits

• Working with a fantastic, tight team of PR and marketing pros who are passionate about our industry and clients
• Medical, dental and vision insurance
• Business development bonus
• Paid vacation with additional comp time
• Work from home 4 days a week
• Five “work from anywhere” days per quarter (working on Pacific Time)
• Partial reimbursement for cell phone service
• Quarterly dining stipend to conduct industry research
• 401K retirement plan with profit sharing 
• Pre-tax transit benefit
• The thrill of working with and experiencing our amazing clients, which often includes enjoying delicious food and beverages!

Salary is based on experience, accomplishments and skills. Please contact Diana Haven, at diana@afandco.com with your resume and a cover letter telling us about:

• Why you think you are a fit for this position
• Salary expectations
• Your restaurant/hotel passion and expertise
• Favorite restaurant/chef and why?

Please also include two to three examples of your recent related work as well as links to social media profiles, blogs or other digital content. Finalists will be asked to arrange calls with references.

af&co. is proud to be an Equal Opportunity Employer.

af&co., based in the heart of San Francisco, is a full-service integrated communications agency with a passion for the hospitality industry. Our West Coast based clients include restaurants, hotels, food and beverage brands and special events. We specialize in media relations, influencer relations, marketing, social media and launch strategy, as well as concept development and operational consulting. Our goals are to provide personalized and expert guidance, build brand awareness, and generate results for our clients. We work hard and we love what we do. Our approach for each client is fresh, direct, creative and stylish. We inspire people to love our clients as much as we do! This position is open to individuals who are located on the West Coast. This position requires San Francisco Bay Area residence. For more information, please see our website at www.afandco.com.

The Account Manager, Public Relations position requires four to five years’ experience, with strong public relations expertise, complemented by sharp communication and leadership skills. Account Managers are responsible for achieving and maintaining client satisfaction. A passion for the hospitality industry, food, restaurants and travel, as well as a desire to learn more about marketing and brand strategy, are key to success in this role.

Please note: To better support our clients needs this is a hybrid position that requires residency in the San Francisco Bay Area. The af&co. team primarily works remotely, going into our BART-accessible office downtown San Francisco one day a week. We occasionally support our clients in-person for key events and/or activations.

af&co. Fundamentals: 

We are looking for someone who:

• Possesses a strong portfolio of secured local and national media coverage, particularly focusing on the hospitality industry
• Has strong relationships with West Coast and national media, ideally with a long list of San Francisco Bay Area writers, specifically those that cover hospitality, food and beverage
• Is detail-oriented, creative, empathetic, resourceful, tenacious, strategic, an assertive goal-setter and excellent communicator
• Possesses a keen interest in and passion for food, restaurants, cocktails, travel, and the hospitality arts and culture in general
• Has excellent writing skills, which can be applied creatively and effectively to anything, including an Instagram post, a case study or client newsletter
• Is a natural networker and team player with strong social skills who can juggle multiple projects with finesse
• Is a born story-teller with strong persuasion skills
• Serves as a knowledgeable mentor to junior colleagues
• Fosters a fun, friendly, open, drama-free and efficient work environment
• Brings strategic rigor and a high quality of work to every account or project
• Displays friendliness, courtesy and attentiveness to client needs
• Is highly productive and efficient in time management
• Is adaptable and responds quickly to internal and external communication
• Expertly uses Microsoft Office and Google Calendar, Docs, Sheets and Slides

Responsibilities

A successful Account Manager, Public Relations candidate will be able to do the following for up to
seven clients:

• Manage proactive and reactive communication with each client in a timely manner, ensuring their needs and deadlines are met and tasks are assigned to internal team members
• Lead the charge on drafting integrated quarterly communications plans and creation of creative media relations initiatives that drive relevance and revenue
• Run Key Messaging sessions with new clients and create Key Messaging document
• Ideate, write, edit, and execute pitches and press releases that achieve goals for clients and agency
• Build and oversee the creation of targeted media lists for client pitches
• Develop and maintain strong relationships with both traditional and nontraditional media
• Secure earned media features, mentions and round-ups for clients on a regular basis
• Manage editorial calendar and HARO opportunities for clients, including tracking deadlines, sharing opportunities with other account managers
• Measure ROI and utilize data to make informed strategic or tactical recommendations
• Manage client photo/video shoots as needed
• Oversee creation of timely activity reports each quarter
• Collaborate with account teams on the planning and execution of events for af&co. clients, with oversight by the Leadership Team

Perks

• Working with a fantastic, tight team of communications and marketing pros who are passionate about our industry and clients
• Medical, dental and vision insurance
• Business development bonus
• Paid vacation with additional comp time
• Work from home four days a week
• Five “work from anywhere” days per quarter (working in Pacific Time)
• Partial reimbursement for cell phone service
• Quarterly dining stipend to conduct industry research
• 401K retirement plan with profit sharing 
• Pre-tax transit benefit
• The thrill of working with and experiencing our amazing clients, which often includes enjoying delicious food and beverages!

Salary is based on experience, accomplishments and skills. Please contact Diana Haven, at diana@afandco.com with your resume and a cover letter telling us about:

• Why you think you are a fit for this position
• Salary expectations
• Your restaurant/hotel passion and expertise
• Favorite restaurant/chef and why?

Please include an example of your best public relations work and two to three examples of media placements of which you are most proud, in whatever medium. Finalists will be asked to arrange calls with references.

af&co. is proud to be an Equal Opportunity Employer.