AFANDCO is committed to facilitating the accessibility and usability of its website,, for everyone. AFANDCO aims to comply with all applicable standards, including the World Wide Web Consortium's Web Content Accessibility Guidelines 2.0 up to Level AA (WCAG 2.0 AA). AFANDCO is proud of the efforts that we have completed and that are in-progress to ensure that our website is accessible to everyone.

If you experience any difficulty in accessing any part of this website, please feel free to call us at 415.781.5700 or email us at and we will work with you to provide the information or service you seek through an alternate communication method that is accessible for you consistent with applicable law (for example, through telephone support).


ROOH (San Francisco, CA)

ROOH (San Francisco, CA)

Good Times Restaurant Group, based in India, brought af&co. on board as they opened their first restaurant in the United States. ROOH, a progressive Indian restaurant, opened just after the launch of two other modern Indian restaurants in the local area. We identified unique differentiators, creating a cohesive message across all channels to set ROOH apart from the pack, including custom media gift boxes filled with elegant items imported from India. We consulted on all aspects of graphic design, website layout, invitation copy, program ideation, and community introduction strategy. In addition, we worked closely with journalists and other publicists to bring further attention to the modern Indian cuisine trend in the city resulting in coverage from Tasting Table, Zagat, The Bold Italic, and many others.


  • Marketing
  • Public Relations
  • Social Media
  • Launch Strategy
  • fresh approach.

    Bold results.

  • Let's Do Business
  • foot_logo

    1160 Mission Street

    Suite 2211

    San Francisco, CA 94103

  • Our Brand Strategy & Creative Services Partner
    Carbonate logo
  • Get on the A-list: