DEFINING & LAUNCHING THE ALISE

STAYPINEAPPLE HOTELS (Multiple Locations)

STAYPINEAPPLE HOTELS (Multiple Locations)

Based in Seattle, STAYPINEAPPLE Hotels offers a portfolio of boutique properties and a refreshing, playful take on hospitality. The group retained af&co. to open two new properties – the first in San Francisco, the second in Chicago – and create a new brand under the STAYPINEAPPLE umbrella. Thus, The Alise was born. Our team helped define The Alise concept and provided public relations launch strategy for both hotel openings. Overall, the campaign generated hits in top publications including USA Today, The San Francisco Chronicle, Hotel Business and more.

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