CHANGE IS THE NEW BLACK
“Hold on tight, folks, because it’s time to dig in and embrace the craziness.”
– Andrew Freeman –
There’s one thing we can count on for next year, and it’s… nothing. Change is here to stay, and the top trends reflect the industry’s acceptance of this state of flux. Successful restaurants and hotels are using their creative resources to innovate faster than ever to keep up with national economic, political and social shifts as well as significant cultural changes in the way people dine, socialize and travel.
Now in its tenth edition, af&co.’s trends report has become an industry standard in anticipating market demand and consumer feedback. Compiled from extensive year-long research, the report is intended to serve as a guide to help operators prepare for the coming year.