GOTT’S ROADSIDE (Multiple Locations)
Gott’s Roadside was founded in 1999 in Saint Helena by brothers Joel and Duncan Gott. Eighteen years later, Gott’s has expanded from its original Saint Helena location to include others at Napa’s Oxbow Market, San Francisco’s Ferry Building Marketplace and Palo Alto’s Town & Country Village. af&co. was brought on to help expand the well-known and loved brand in the Bay Area, beginning with a launch of a licensed location at San Francisco International Airport. Less than six months later, we helped open the first East Bay location in Walnut Creek securing features in the San Francisco Chronicle, Mercury News and East Bay Times, and a live shot on KTVU Channel 2 Fox News on opening Day. The Walnut Creek opening was their busiest of any Gott’s location to-date. In addition to working with the Gott’s executive team on all aspects of their openings (including opening three new stores in a year!), we provide strategic marketing and social media consultation in order to create partnerships and promotions specific to each location’s needs.
- Launch Strategy
- Public Relations
- Event Management
- Social Media Consultation