GETTING IN AND FITTING IN

SALT & STRAW (Multiple Locations)

SALT & STRAW (Multiple Locations)

Salt & Straw was founded in 2011 in Portland, OR as an ice cream cart by cousins Kim and Tyler Malek. The chef-driven ice cream brand is known for its unique flavors and has grown a cult following at their shops in the Pacific Northwest and LA. When Kim and Tyler made the decision to open up shop in the Bay Area, they were looking for a firm that would become a true partner in this endeavor and introduce Salt & Straw to the San Francisco community in a natural way. af&co. was hired to not only act as the on-the-ground public relations agency, but also to introduce them to key movers and shakers in the city to develop partnerships for development of local flavors, events and hiring.. Salt & Straw was one of the most highly anticipated openings of the year with tactics including including line-around-the-block pop-ups, and ice cream drops to media and influencers.

Services

  • Launch Strategy
  • Public Relations
  • Marketing
  • fresh approach.

    Bold results

  • Let's Do Business
  • 415.781.5700 tel

    415.781.5800 fax

    General Inquiries

    Careers

  • 1212 Market Street

    Suite 330

    San Francisco, CA 94102

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