BLACK CAT (San Francisco, CA)

BLACK CAT (San Francisco, CA)

af&co. worked with the new restaurant, bar, and entertainment salon, Black Cat, to launch its Tenderloin-based concept. Leading up to opening, our team collaborated with the client’s graphic designer on the development of the visual concept, brand story, web presence, and social media launch strategy. We created custom media preview packages for top local and regional media including a split of Champagne, curated playlist, design samples and a branded puzzle showcasing images that inspired the interior design, bottled Vieux Carre cocktail, signature pistachios, and more. These packages also included an invitation to a media preview party, which resulted in attendance from media representing San Francisco Magazine, San Francisco Chronicle, and Wall Street Journal, among others.


  • Launch Strategy
  • Marketing
  • Public Relations
  • Media Training
  • Social Media
  • fresh approach.

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    San Francisco, CA 94103

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