AFANDCO ACCESSIBILITY STATEMENT

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If you experience any difficulty in accessing any part of this website, please feel free to call us at 415.781.5700 or email us at info@afandco.com and we will work with you to provide the information or service you seek through an alternate communication method that is accessible for you consistent with applicable law (for example, through telephone support).

BREAKING OUT OF A SEA OF SAMENESS

OCEAN PRIME (Multiple Locations)

OCEAN PRIME (Multiple Locations)

With expansion plans that included adding high profile restaurants in New York, Boston and Washington DC, Cameron Mitchell Restaurants (CMR) wanted to take a close look at the brand positioning for its Ocean Prime concept. With 29 restaurant concepts, CMR is no stranger to concept strategy, but recognized the value of an outside perspective. Our team was tasked with developing a brand strategy that would take Ocean Prime from “very good to great.” Our team conducted guest and associate roundtables to develop a qualitative understanding of the brand’s resonance. We identified key differentiators, new brand pillars and an evolved brand story which were then tested quantitatively with an outside research partner. The results: by all metrics, financial and otherwise, Ocean Prime is resonating better than ever and expansion plans continue.

Services

  • Concept Strategy
  • Qualitative Research
  • Guest Experience Evaluation
  • Quantitative Research Management
  • Public Relations
  • fresh approach.

    Bold results.

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    1160 Mission Street

    Suite 2211

    San Francisco, CA 94103

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