REINVENTING A LOCAL GETAWAY

UPVALLEY INN & HOT SPRINGS (Calistoga, CA)

UPVALLEY INN & HOT SPRINGS (Calistoga, CA)

Located in Calistoga with Hot Springs pools, this former Comfort Inn was getting a makeover and a new brand. With a fresh new look, the property needed a new name and visual and verbal identity. af&co. named the new hotel, developed the logo and all supporting collateral and managed the public relations launch. The visual identity needed to match the fresh new look of the hotel. While it’s well-situated for an ambitious wine country expedition, the property’s modern style, local vibe and natural hot spring pools provide a relaxing, yet accessible retreat.

Services

  • Concept Development Naming
  • Visual Identity Development
  • Verbal Identity Development
  • Collateral Development
  • Marketing
  • Public Relations
  • fresh approach.

    Bold results

  • Let's Do Business
  • 415.781.5700 tel

    415.781.5800 fax

    General Inquiries

    Careers

  • 1212 Market Street

    Suite 330

    San Francisco, CA 94102

  • Get on the A-list: