PACIFIC CATCH (Multiple Locations)
Pacific Catch is the Bay Area’s leading fish house offering fresh seafood with Pacific flavors in a decidedly West Coast style. Founded in 2003, the small regional company brought on af&co. to streamline the messaging for their seven Bay Area locations and support their launch strategy and PR efforts for their new locations. We kicked off the project by unifying the messaging between their locations and spreading buzz for their programming by delivering a tackle box filled with house-made gummy worms to the media. We opened their newest location in Walnut Creek with a bang with media events, influencer events, and a grand opening celebration that garnered extensive press.
- Public Relations
- Launch Strategy
- Social Media Consulting