Case Studies Culinary Destinations | af&co San Francisco Los Angeles

CULINARY DESTINATIONS

Explore Our Work

af&co. has helped launch countless restaurants, hotels and CPG clients over our agency’s lifetime, and we thrive in telling the stories of our hospitality clients, from a new concept to a legacy business wanting to stay relevant. Whether it’s planning a culinary event, coordinating a wine release, or spreading the word on the newest dining destination, we leverage a solid combination of left-brain and right-brain thinking. For each project, we bring a creative edge to the table while keeping an eye on results. Take a look at some of our work to get to know our approach and impact.

The Ferry Building

San Francisco, CA

For nearly 125 years, the Ferry Building has been a steady symbol of the lifeblood of San Francisco—undeniably the signature of its skyline. Today, the Ferry Building remains that lifeblood symbol as we begin to emerge from a world-changing pandemic. And it’s not just bustling crowds at the Saturday Farmers’ Market. Brisk commuters grab a morning coffee, locals mosey around for inspiration, and travelers—returning once again—seek out a classic lunch on the Embarcadero.

af&co. partnered with Hudson Pacific Properties to help tell the thousands of little stories (and big ones, too) that surface each day at the historic-yet-welcoming site, from merchant openings to events and happenings. Since the conception of this partnership, af&co. has assisted with media relations and marketing for the building’s several merchant openings including Grande Creperie, Simurgh Bakery, Mishka Cakes, Fort Point, Señor Sisig, Reem’s, The Fatted Calf and Peaches Patties, securing exclusive stories with top local publications including Eater SF and The SF Chronicle and coverage in national and international publications such as Axios, Forbes, Infatuation, Vogue, Thrillist, National Geographic, New York Times, Travel + Leisure and more.

The Culinary Institute of America

Napa, CA

The Culinary Institute of America (CIA) at Copia is an epicurean destination in downtown Napa, where guests can experience an array of enticing culinary experiences delivered by CIA chefs and experts. During the month of March 2024 to celebrate Women’s History Month, the CIA at Copia’s signature restaurant The Grove, welcomed female CIA alumni to showcase their culinary talents.

af&co. was thrilled to support the event programming throughout the month by proactively reaching out to media for editorial placements, engaging with content creators to experience the dinners and share content with their audiences, and event promotion through the CIA at Copia’s social media channels. af&co. also played a role in boosting ticket sales for five consecutive weekends of events, resulting in local excitement around the chef collaboration dinners and creating repeat clientele for The Grove.

Case Studies