WHAT'S TRENDING
18th Annual Hospitality Trends Report
Presented by af&co. + Carbonate
It’s our 18th year predicting the biggest influences in food, beverage, hotels, travel, marketing, and social media that will shape the hospitality industry in the year ahead.
Do we know what we’re talking about? The New York Times, Martha Stewart and Better Homes & Garden and many other media think so, and we’re proud that the report is regularly cited as a trusted source.
Are you seeing ube everywhere you look? We called it in 2023. Five years ago, had you heard of quesabirria? It was our dish of the year in 2021—two years later Taco Bell introduced “grilled cheese dipping tacos.” Seeing pistachio everywhere? You aren’t nuts, it was our flavor of the year in 2025 and we predicted restaurants and food brands would soon be jumping into the Dubai Chocolate craze.
We could talk about food and travel all day (trust us!) but this report also provides plenty of inspiration for your marketing and social media efforts, so you can leverage trends to increase relevance and boost sales.
The full 90+ page report, which includes examples and bonus trends, is now available for purchase for $50. You can purchase the report below.
Our Charitable Partners
af&co. and Carbonate will also donate a percentage of proceeds from both our in-person event and purchases of the report to La Soupe, an innovative Ohio-based non-profit organization bridging the gap between food waste and food insecurity, and Foodwise which operates farmers markets and education programs to connect the San Francisco Bay Area community with fresh, local food and sustainable family farms.
Our trend insights have been featured in numerous trade, consumer and business publications including:
