Case Studies
Events
Events
Explore Our Work
af&co. has helped launch countless restaurants, hotels and CPG clients over our agency’s lifetime, and we thrive in telling the stories of our hospitality clients, from a new concept to a legacy business wanting to stay relevant. Whether it’s planning a culinary event, coordinating a wine release, or spreading the word on the newest dining destination, we leverage a solid combination of left-brain and right-brain thinking. For each project, we bring a creative edge to the table while keeping an eye on results. Take a look at some of our work to get to know our approach and impact.
Taste Tri-Valley
Visit Tri-Valley launched Taste Tri-Valley restaurant week alongside af&co in 2021. For the second iteration, the team was excited to expand to ticketed events and a charitable partnership, further bringing together the Tri-Valley community to support restaurants as they showcased their culinary talents.
James Beard Foundation
Taste America is a national program of events created by the James Beard Foundation that was initially launched in 2007. After a short hiatus, Taste America re-launched in 2013, highlighting 10 cities across the country. af&co was the sole producer of the San Francisco event from its inception through 2018—and in 2014 we were brought on by the Foundation to produce the Taste America Los Angeles event. We were charged with creating high-profile signature events that served to raise scholarship dollars as well as increase national awareness of the foundation’s activities. More than 250 guests attend the events while the top chefs, sommeliers, and mixologists from each city participate annually.