Levy Restaurants, one of America’s most critically acclaimed restaurant companies, was developing a new restaurant and event space, situated in a prime location on the Chicago River. Chef Tony Mantuano had a food concept in mind. The menu was very unique and would focus on three entrees: whole-roasted chicken, whole-roasted fish and slow-roasted beef. af&co. worked closely with in-house teams to bring Chef Mantuano’s vision to life across all meal periods, define the brand positioning and oversee the launch. River Roast remains a top Chicago destination, receiving accolades from The Chicago Tribune, The Chicago Sun Times, Eater, Tasting Table, and many others.