AFANDCO is committed to facilitating the accessibility and usability of its website,, for everyone. AFANDCO aims to comply with all applicable standards, including the World Wide Web Consortium's Web Content Accessibility Guidelines 2.0 up to Level AA (WCAG 2.0 AA). AFANDCO is proud of the efforts that we have completed and that are in-progress to ensure that our website is accessible to everyone.

If you experience any difficulty in accessing any part of this website, please feel free to call us at 415.781.5700 or email us at and we will work with you to provide the information or service you seek through an alternate communication method that is accessible for you consistent with applicable law (for example, through telephone support).


HOTEL ZETTA (San Francisco, CA)

HOTEL ZETTA (San Francisco, CA)

After a complete renovation, Hotel Zetta needed a new introduction to the market. af&co. provided launch planning, including building and managing a strategic communications plan, development of partnerships and orchestration of opening events. We conceived a highly unconventional launch plan: #zmarksthespot. At the grassroots level, a multi-site tech drive brought the property front of mind with several of the area’s biggest companies, boosting both hotel room and meeting room sales. The opening press efforts attracted attention from The New York Times, The Wall Street Journal, Conde Nast Traveler and Travel + Leisure.


  • Public Relations
  • Launch Strategy
  • fresh approach.

    Bold results.

  • Let's Do Business
  • foot_logo

    1160 Mission Street

    Suite 2211

    San Francisco, CA 94103

  • Our Brand Strategy & Creative Services Partner
    Carbonate logo
  • Get on the A-list: