AFANDCO ACCESSIBILITY STATEMENT

AFANDCO is committed to facilitating the accessibility and usability of its website, https://www.afandco.com/, for everyone. AFANDCO aims to comply with all applicable standards, including the World Wide Web Consortium's Web Content Accessibility Guidelines 2.0 up to Level AA (WCAG 2.0 AA). AFANDCO is proud of the efforts that we have completed and that are in-progress to ensure that our website is accessible to everyone.

If you experience any difficulty in accessing any part of this website, please feel free to call us at 415.781.5700 or email us at info@afandco.com and we will work with you to provide the information or service you seek through an alternate communication method that is accessible for you consistent with applicable law (for example, through telephone support).

BRINGING MARTIN YAN’S VISION TO LIFE

M.Y. CHINA (San Francisco, CA)

M.Y. CHINA (San Francisco, CA)

Celebrity Chef Martin Yan created M.Y. China—a fun and approachable restaurant serving authentic Chinese cuisine at the Westfield San Francisco Centre, a shopping mall in the heart of San Francisco’s downtown commercial district. af&co.’s challenge was to build buzz for the restaurant as a “foodie destination” despite its location in a tourist heavy commercial district. We managed the opening of the restaurant, from the production of opening and preview events to securing local, regional and national media. We also created and managed the social media and e-marketing efforts, growing a significant following across the board. Our approach was broad and aggressive and included street tagging, a social media contest to “Spot Martin,” promotion of Asian New Year festivities, noodle pulling demos all over town, a Lucky Peach cover story and an incredible event with the James Beard Foundation.

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