Marketing, PR and branding insights from our team of hospitality experts and creative strategists.

Talkin' Shop

Madison and Maya Follow the Doctor’s Orders in Hong Kong

On the way out to our relaxing trip to Bali, we made a stop in Hong Kong to explore, eat and drink. Everything was incredible and per the suggestion of our friend, we made a special stop at Dr. Fern’s Gin Parlour, an exciting, stylish bar tucked away in the basement of The Landmark. The concept for the bar is that it belongs to Dr. Fern who is a botanist that prescribes gin cocktails for “stress-related ailments.” From the white coats worn by the staff, to the host asking if you have an appointment upon arrival, the theme was executed quite nicely.
Madison – I ordered one of the gimlets that night. In flavor, it was similar to a Moscow Mule. The drink was good, but my favorite part of the bar was the ambiance. We realized there are a lot of trendy bars in Hong Kong. The cocktail scene really seems to be taking off there. Dr. Fern’s seemed to be a particularly popular as it was crowded the night we were there.
Maya – I ordered one of the special gin & tonics that was supposed to be made with Sabatini Gin. Unfortunately, they were out, but they recommended a substitute and it was delicious. It was garnished with olive, cardamom, and thyme. I also loved the ambiance and details that were carried throughout the space to give the feel of a doctor’s office. For example, the Patient Waiting Room was off to the side for if you had a reservation and your table wasn’t ready (we ended up waiting there). The menu has a “personal prescription” section, the bill came in an old pill box, and the servers wore white doctors’ coats. The details were wonderful.
If you find yourself in Hong Kong, we highly recommend stopping in at Dr. Fern’s.

Marcelle Drinks Her Way Through Seattle

For my birthday this year, I decided to celebrate the weekend in Seattle. Throughout the twenty years I lived in Oregon, I somehow never made my way to explore Washington – and let’s face it, the foodie scene is really blowing up there. Naturally, we spent the weekend eating and drinking our way through the city, and below I outline a couple of the spots that made a lasting impression. For this write up, I focus only on the cocktails – I mean who doesn’t love a great cocktail?


Stateside: We came here for my birthday dinner. I started off with a Pineapple Margarita (mezcal, plantation pineapple rum, sour pineapple, triple sec) – the mezcal is what really caught my eye this one. I also tried the classic coconut drink, simply called “The Coconut” – and yes, it’s served in a whole young coconut with an umbrella on top. The drink also mixes rum, lime leaf and galangal. This fits their tropical interior perfectly. We continued the cocktail celebrations at their bar next door, Foreign National, where, of course, I tried another mezcal cocktail.


East Trading Company – We came here for cocktails. It’s a newer spot with a zodiac theme throughout, including twelve cocktails for all twelve zodiac signs. I opted for the Year of the Rooster (gin, aperol, smith & cross, honey chartreuse, grapefruit & lemon, lemon berry sage syrup, brut, butterfly pea flower tea) – but only because I was born the year of the Rooster. As cool as I thought the concept would be, I unfortunately didn’t end up enjoying the drink.


The Hart & The Hunter – We came here because this was the restaurant below our hotel. We were staying at the new Palisociety hotel on our last night and figured we would begin the evening with a cocktail and oysters. While the service was not great, I loved my Elliot Bay Gibson cocktail (oyster shell-infused Plymouth gin, blanc vermouth, fino sherry, maldon, bay leaf olive oil, onion). A smooth, savory beverage and the perfect complement to our oysters. Next time, I’ll try their famous butter biscuits.


Knee High Stocking Co. – We came here for the cocktails and speakeasy atmosphere. As with other speakeasies, this was a very unassuming bar. I wouldn’t have known it existed hadn’t someone told me about it. I was craving another savory cocktail, which they unfortunately did not have. I ended up ordering an off the menu drink and simply asked the bartender to surprise me. He mixed a gin-based cocktail similar to a cucumber martini and I loved it!


Chan – We came here because we were craving chicken wings, and the ones we got were quite possibly the best wings I’ve ever had. None of the cocktails were calling my name, so we ended up trying their house-infused soju flight, which came with five different infused soju. I ended up only really enjoying one of five flavors – the Earl Gray.


af&co. Travels – Marcelle Goes to Washington D.C.

This past Labor Day weekend, I had the opportunity to visit Washington D.C. It was my second time exploring the city — this time around, the food was what I was most excited for. Naturally, I made a D.C. “hit list” before heading back East. I won’t bore you with all the details, but rather highlight a couple of different places I found particularly unique and outstanding in their own ways.


La Vie – We came to La Vie for the cocktails, but of course had to order a couple of bites to go along with our drinks. I tried both the Cucumber Nasturtium Martini (vodka, dry vermouth, cucumbers, nasturtium) and Relaxed Coconut (Don Julio Reposado, coconut water, corazon bitters). These were both listed under the “Strong, Don’t Drown” section of the cocktail menu, which I thought would be perfect given that I tend to gravitate more towards spirit forward and less towards sweet. They were exactly what I wanted — strong but not too strong, crisp, simple. The presentation was gorgeous. For quick eats, we tried the Crispy Brussels (charred brussel sprouts, coriander, honey lemon yogurt) and Truffle Mac n Cheese. To our dismay, we were not ecstatic about either of the bites. Luckily we already had made dinner plans to follow. If you’re ever in the area, I would recommend going here just for the sheer beauty and ambiance of the restaurant and bar. The space is sprawling across the fifth floor of a waterfront high rise, overlooking the new D.C. Wharf District. Its varying rooms and aesthetic of each are really something else. Some of the seafood dishes looked delightful as well.
Tail Up Goat — With its eclectic pasta presentations, open face bread options, and unique bar program, Tail Up Goat climbed to the top of my D.C. hit list. Unfortunately, however, they did not have any reservations available throughout the entire weekend. We refused to miss out on this one, so my group of four ended up going at 9:30pm on a Sunday. They close at 10pm. Yes, we were those people, and no, I did not feel good about it. But the good news is, we were able to sit right away (and we were not even the last ones trying to get in). The restaurant is located on a poorly lit side street within the rather residential Adams Morgan neighborhood. The restaurant exterior is unassuming to say the least. We even had a hard time finding it. There is nothing outside of the restaurant to clearly indicate that it exists — it’s next to a One Medical office and other homes, with outdoor signage that is almost nonexistent. When we made it inside, the space was almost as dark as it was outside. We sat down at the bar immediately as there were no tables available. One of the owners was there and periodically checked in with my group. She provided us with some of the context behind their newly opened concept and my friend realized that she had met one of the chefs in the Virgin Islands — what a crazy, small world we live in! We tasted a variety of different plates and cocktails and loved each one. To start, the cocktails were strong, seasonal, and well-balanced, yet a bit too far on the sweet side for my taste. I tried the Musetta’s Waltz (mezcal, palo cortado sherry, lime, falernum and ginger beer) and Milko & Honey (barrel-aged gin, lemon, lavender-turmeric-infused honey). Some of the dish highlights included: Roasted Carrots (I seriously couldn’t stop eating these), Red Fife Brioche (chicken liver mousse, orange and plum jam), Farro Sourdough (eggplant, yogurt, grilled radicchio, hazelnut picada, farro miso), Capunti (tuna conserva, chicories, nebechan, charred lemon, sumac, smoky + cheesy breadcrumb), Pappardelle (spicy pork ragu, spicy kohlrabi, porky breadcrumbs), and Bone-In Pork Chop (collard greens, bacon, rutabaga, cauliflower, nasturtium gremolata, benne seeds). My mouth is still watering thinking about the Pappardelle! Can’t wait to go back, but next time I’ll reserve a table far in advance.


Milk Bar — I’m a sucker for a great dessert — sometimes I think I could eat sweets during all meal periods. I had been dreaming of Christina Tosi’s treats ever since I first saw her episode on Chef’s Table. Everything about her Milk Bar locations screams adorable, delicious and craveable. The pink branding and simple white space throughout aligns perfectly with what they’re all about. While there, I tried the Cereal Milk Soft Serve ice cream (of course I opted for extra crunch, because how could you not?), and every single cookie sold. You read that right. Every. Single. Cookie. The lineup included the Confetti Cookie (sugar cookie, birthday sprinkles, birthday crumbs), Compost Cookie (pretzels, potato chips, coffee, oats, graham cracker, butterscotch, chocolate chips), Corn Cookie (pretty much just corn), Cornflake Marshmallow Cookie (cornflakes, marshmallows, mini chocolate chips), Chocolate Chocolate Cookie (chocolate cookie dough, chocolate crumbs, salt), and the Blueberry & Cream Cookie (sugar cookie, milk crumbs, blueberries). Everyone raves about the Compost Cookie, but to my surprise, I ended up liking the Blueberry & Cream Cookie the best. I definitely need to go back to taste through Christina’s cakes and ice cream shakes. I may just splurge and order a cake or two in the meantime…

  • fresh approach.

    Bold results

  • Let's Do Business
  • 415.781.5700 tel

    415.781.5800 fax

    General Inquiries


  • 845 Market Street

    Suite 450

    San Francisco, CA 94103

  • Get on the A-list: